『The Rhetoric of Political Leadership』浅野正彦(政経学部教授)共著 | 大学 | ニュース一覧 | 拓殖大学

『The Rhetoric of Political Leadership』浅野正彦(政経学部教授)共著

掲載日:2020年06月22日

The Rhetoric of Political Leadership

■内容
本書は、政治家と有権者との間で交わされる多様な「レトリック」についての学術書である。「政治家はどのようにすれば有権者に対して効果的に訴え、説得し、そして相互に意思疎通することが可能なのか」というのが本書を貫く中心的な関心である。執筆者は4つの分野(政治学、言語学、社会心理学、コミュニケーション学)の専門家13人であり、それぞれが所属する大学も8カ国(イスラエル、イギリス、オランダ、ブラジル、オーストラリア、アメリカ、中国、日本)に及び、様々な国において政治家が使う「レトリック」に関して多様な観点から興味深い研究成果が提供されている。著者の浅野は、第 10 章に "Facial expressions in election campaign posters: the effect of smiling on winning political seats during the 2017 Japanese lower house election" (「選挙ポスターの候補者の顔の表情:日本における2017年総選挙における候補者の笑顔度が選挙結果に与える影響」というタイトルで論文を寄せている。ここではオムロンが開発した OKAO VISIONという自動顔認証技術を使い、総選挙に立候補した 936 人を対象として、それぞれの候補者のポスターの顔写真の「笑顔度」を測定し、得票との関係を分析している。

■目次
1. Introduction: persuasive speaking and evoking political behavior (Ofer Feldman)
PART I PERSUASIVE LEADERSHIP: EMOTION, STYLE, AND IDENTITY IN NATIONAL AND THE INTERNATIONAL ARENAS
2. Gender,emotion and political discourse: masculinity,femininity and populism (Carol Johnson)
3. What makes a speech effective? Netanyahu's and Obama's SPECtrum of Rhetoric Intelligences (SPEC/RI) in United Nations speeches 2009-2012 (Michelle Stein Teer)
4. Xi Jinping's governance philosophy and language style: analysis of the Chinese leader's speeches (Jianxin Wang)
5. French state of emergency: marginalization of the Muslim minority as a consequence of state self-legitimation (Bruno Mendelski)

PART II EVOKING BEHAVIOR: THE RHETORIC OF PRESIDENTIAL INAUGURATION, TELEVISED INTERVIEW, AND ELECTION CAMPAIGN
6. Battling for America's soul: Donald Trump, invited behavior, and the midterm elections of 2018 (Michael Alan Krasner)
7. Political Public Relations (PPR) techniques: emotional input and output (Albina Gayoso)
8. The rhetoric of broadcast talk shows in Japan: the art of equivocation as a political skill (Ofer Feldman)
9. Politicians' use of moral appeals in British political advertising 1983-2017 (Annemarie Walter)
10. Facial expressions in election campaign posters: the effect of smiling on winning political seats during the 2017 Japanese lower house election (Masahiko Asano)

PART III SOCIAL MEDIA DISCOURSE: POPULISM, NEGATIVE CAMPAIGNS, AND THE USE OF ARTIFICIAL INTELLIGENCE
11. They are lying to us! The rhetoric of direct communication by populist politicians and its effects on the electorate: evidence from the Netherlands (Michael Hameleers)
12. Emotion, reason, and political attacks on Facebook: the use of rhetorical appeals in the 2014 Brazilian presidential race (Ícaro Joathan and Francisco Paulo Jamil Marques)
13. Political discourse through artificial intelligence: parliamentary practices and public perceptions of chatbot communication in social media (Chen Sabag Ben-Porat and Sam Lehman-Wilzig)

出版社

Edward Elgar Publishing(英国)

発行日

2020年4月24日

著者

浅野 正彦
拓殖大学政経学部教授。1989年早稲田大学大学院政治学研究科修士課程修了。2000年カリフォルニア大学ロサンゼルス校 (UCLA) 大学院博士課程修了。
2004年政治学博士 (Ph.D.in Political Science)。東京大学社会科学研究所助手を経て、2006年4月より現職。専門は比較政治学および政治学的方法論。
主たる著作にMasahiko Asano and Dennis Patterson. “Smiles, Turnout, Candidates, and the Winning of District Seats: Evidence from the 2015 Local Elections in Japan.” Politics and the Life Sciences, Vol. 37 (1), pp.16-31 (April, 2018)、『市民社会における制度改革・・・選挙制度改革と候補者リクルート』(慶應義塾大学会 2006年5月)、『Stataによる計量政治学』(オーム社 2013年3月)、『現代日本社会の権力構造』(北大路書房 2018年10月)、『はじめてのRStudio』(オーム社 2018年11月)、『Rによる計量政治学』(オーム社 2018年12月)、その他。

■執筆者一覧
[編集者]
Ofer Feldman is a Professor of Political Psychology and Behavior at the Faculty of Policy Studies, Doshisha University, Kyoto, Japan.

[著者]
Masahiko Asano is Professor of Political Science, and the Dean of the Graduate School of Local Government, at Takushoku University, Tokyo, Japan.
Albina Gayoso is a Researcher in Political Science at the University of Newcastle (UON), Australia.
Michael Hameleers is Assistant Professor in Political Communication at the Amsterdam School of Communication Research (ASCoR), Amsterdam, the Netherlands.
Ícaro Joathan is a PhD candidate in Communication at the Fluminense Federal University, Brazil.
Carol Johnson is an Emerita Professor in the Department of Politics and International Relations at the University of Adelaide, Australia.
Michael Alan Krasner is an Associate Professor of Political Science at Queens College, CUNY, and also co-directs the Taft Institute, which promotes political participation.
Sam Lehman-Wilzig served as Chair, Department of Political Studies (2004–2007) and the School of Communication (2014–16) at Bar-Ilan University, Israel.
Francisco Paulo Jamil Marques is an Associate Professor in the Department of Political Science at the Federal University of Paraná, Brazil.
Bruno Mendelski is Assistant Professor in International Relations at the University of Santa Cruz do Sul, Brazil.
Chen Sabag Ben-Porat is a post-doctoral fellow at the Smart Institute at the Hebrew University of Jerusalem.
Michelle Stein Teer is a lecturer at the School of Communication at Bar Ilan University.
Annemarie Walter is Assistant Professor at the School of Politics and International Relations at the University of Nottingham, UK.
Jianxin Wang is Associate Researcher at East China University of Political Science and Law (ECUPL).